Sunday, October 28, 2012

Searching for Sponsors: SNAP! Conference

I have never been to a blogger conference and I have been dying to go to one for a while! Unfortunately I don't have the extra money in my budget for a conference ticket, hotel stay and travel. I came across an article the other day about bloggers who get sponsors to go to conferences. Logically, I think my chances of finding a sponsor are pretty slim. However, I thought it would be interesting to blog about my journey.

What is SNAP? 

"There is something a bit different about being a creative blogger…Instead of dissecting life and examining the pieces like many online writers, we’re busy dreaming, sharing and building things up.We inspire one another and when we connect in ways that comfort and sustain, it is something truly extraordinary.

That is why we launched SNAP – a community where imaginative bloggers can come together; learn from one another and walk away invigorated.
The hallmark of this community? A three-day conference April 18-20, 2013 in Salt Lake City, Utah, targeting the best bloggers representing modern handmade, contemporary craft, mind-blowing events and DIY.
Take a step away from your busy life and join us for lots of laughter, hugging and replenishment. You’ll walk away with a stronger sense of community, enhanced skills and an even greater sense of self."
Step one: Learn what a media kit is and create one.
I did some research about media kits. Basically, these are one page sheets that give a rundown of your blog and your stats (followers, page views). Here's what mine looks like:

Step Two: Develop A letter to send out to potential sponsors.

What your letter should include:
  • Who you are and where you blog
  • Information about the conference
  • A request for sponsorship
  • Why you think this company would be a good sponsor
  • What you can do for the company (promotional ideas)
Step Three: Look for and contact sponsors!

I am in the process of doing this now. I have been going to different sites that I feel fit the "brand" of my blog. I have been looking for PR contacts to send emails to.

I will continue to post about this adventure! Does anyone have any other ideas?


  1. Did you hear about the online Blogcon? Or that was not for you? I tried signing up but my payment never went through so I didn't bother. I would love to attend a conference too. Thank you for sharing.

  2. Hey Michelle, Just wanted to pop over and wish you the best of luck in your planning. I don't know if you've seen it, but I've shared my tips for conference sponsorship on SNAP! Here's a link:

    xoxo, Tauni



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